$2.63M in attributed volume, a 596× return on ad spend.
Nolus had the product and no story to sell it with. We built the identity and narrative first, then bought media priced on what happened onchain: $4.41K in, leases and deposits out.
Results
Nolus in numbers: 596× return on ad spend: $4.41K in, $2.63M attributed; $2.63M attributed onchain volume across leases + deposits; 6.9% click-through rate: ~7× the ~1% display benchmark; 191.6K impressions to a 59.8K programmatic audience (44.3K unique).
Context
Nolus offers asset-backed margin at fixed rates, the DeFi Lease, in Cosmos and the wider DeFi ecosystem. Identity and narrative were built from the ground up first, then carried into a Filament programmatic campaign against a 59.8K audience that produced 3,062 unique high-intent clicks. The buy was priced on onchain volume rather than impressions, so every ad dollar was measured at the wallet instead of at the click.
The challenge
Build Nolus' identity and narrative from the ground up in the Cosmos and wider DeFi ecosystem, then convert it into users for the DeFi Lease product.
What we did
Brand identity & narrative
Marketing strategy
X, LinkedIn & Reddit
Discord management
Onchain growth campaigns
KOLs & ambassadors
Content creation
Visual design