From 0 to 1,000+ wallets in under 30 days.
A self-custody app launched into Turkey and Nigeria, where centralized exchanges own the default. Every airdrop dollar paid out only against a measurable onchain action: $15 each, and $250K+ swapped by the same users.
Results
Kriptok in numbers: 1,000+ wallets created in the first 30 days, from zero; $250K+ swap volume from those same wallets ($250+ avg per wallet); $15 cost per qualified wallet: $15K airdrop, 100% onchain-qualified; 8+ chains supported at launch across iOS and Android.
Context
Kriptok is a self-custody wallet spanning 8+ chains, live in Turkey and Nigeria on iOS and Android, emerging markets where centralized exchanges own the default. Positioning, a paid acquisition engine and reward loops all had to exist on day one. Nothing paid out for a passive signup, so the acquisition cost is the conversion cost.
The challenge
Launch a multichain self-custody wallet into exchange-dominated emerging markets, with a clear positioning, paid acquisition engine, and growth loops from day one.
What we did
GTM strategy & positioning
Brand voice & messaging
Content for X & LinkedIn
X Ads & Apple Search Ads
User acquisition strategy
Creative direction
Galxe & reward campaigns
Ecosystem partnerships